‘I remember being horrified to learn at an event that there was an estimated 12,000 trafficked children working in the cocoa producing nations of West Africa, many as slaves.
Afterwards when I opened the cupboard at home, I saw my part in the outrage – drinking chocolate, cocoa and chocolate bars. How could I give my children chocolate buttons knowing that other youngsters just as innocent might have been used as slave labour to produce the raw ingredients?
I sent the chocolate back to the company concerned with a letter explaining my stance. They sent a cheque to reimburse me for the chocolate but their response was defensive, inaccurate and superficial. I wrote back, and received a further reply, which was better, but still not good enough. This company, one of the UK’s major chocolate manufacturers were unable to reassure me that no trafficked children or slaves had been involved in producing the cocoa used to make their products.
With a bit or perseverance, I managed to open a genuine dialogue with the company’s corporate social responsibility management team. Two meetings and several letters later, they announced the establishment of a new Cocoa Partnership, a charity dedicated to ploughing one per cent of their pre-tax profits (that's £5m a year once the foundation is up and running), back into the communities that produce their raw ingredients such as cocoa. The money will be used to support, educate, and monitor the communities which produce their products. This will provide perhaps the best assurance we can hope for in the short-term that no slaves will be involved in producing their chocolate.’
James Ewins
James was willing to SPEAK UP for the rights of TRAFFICKED CHILDREN. He did something YOU can do. He wrote a letter and challenged a company to CHANGE. He DEFENDED the RIGHTS of children who could not speak for themselves. We all have a responsibility to ACT, and to do ALL WE CAN!
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